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Purposeful Objectives: Educating Your Customer

  • 22 Sep 2021
  • 8:30 AM - 10:00 AM
  • Virtual

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Have you worked with a subject matter expert that just kept trying to teach the learner everything they know? Learning objectives can help! In this session, we will explore what can go wrong if objectives are not well defined.

This program is not about how to write objectives. This program is about educating your customers on the importance of objectives and using your objectives throughout the design and development of your training.

By the end of this program, you will be able to:

  • Explain how objectives drive effective learning results for your customers.
  • Utilize objectives to keep training content relevant and on track.


About the Presenter


Bern Mendick has worked in numerous training and organizational development roles since 2009. He started his training career by providing new hire orientation and his training exposure grew quickly over the next few years. He also managed logistics and content management for many audiences including operating professionals and health care leaders, including physicians and executives.

In his current role of Instructional Designer at Union Pacific, he manages training offerings and support related to safety and regulatory processes, employee engagement, leadership competencies, continuous improvement, and a number of various customer requests within the talent development group utilizing Captivate, Flash, Photoshop, Illustrator, Premiere, and a handful of other development tools for training solutions.

He has been a member of ATD Nebraska since 2015.



ATD Nebraska, P.O. Box 85793 Lincoln, NE 68501-5793     (402) 850-6710   |   contactus@atdnebraska.org

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